On November 4, 2025, at the EICMA International Motorcycle Show in Milan—hailed as the “Oscars of the two-wheel industry”—Italian brand SWM made a powerful appearance with a lineup of headline models, showcasing its technological strength and renewed brand identity on the global stage, marking a defining moment in the brand’s globalization journey.
18 Minutes to Define a New Benchmark: SWM’s Global Expression
SWM’s 18-minute press conference, themed “Legacy Reborn · Intelligent Future,” redefined the standards of industry launch events. From the stunning debut of its concept model that instantly captured worldwide attention, to the in-depth interpretation of its brand strategy and technological core, every segment was deliberately crafted—showcasing not only international-level professionalism, but also the brand’s unique spirit of innovation.This highly efficient and impactful presentation allowed the global industry to witness the true “speed and passion” from Italy.
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